Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's and women's luxury skincare and fragrances, as well as the younger, edgier John Varvatos USA collection. A wildly successful collaboration with Converse gave rise to reinterpreted versions of the classic Chuck Taylor All Star and Jack Purcell sneakers.